Attractive labels draw the customer’s attention to a product or to inform or advise about a hazard that may lie ahead, behind a door, or around a corner. Having a printed and attractive label is the first step and is often more certain to attract than say a simple black and white printed item. However, it does not just stop there, if the colours are poor or not in perfect register, they not only become harder to read, but are sure to give a poor impression of the product and company.
At DataLabel we have always believed that in investing in the best machinery and techniques, will give our labels the right image for the product, security label, asset label, barcode labels or advice tag. One investment that ensured that we remained at the forefront of printed label technology was in the HP Indigo digital printer that we use for printing our labels. This not only ensures that the cost is kept down by not having to use printing plates, but importantly the quality of the finished printed product is virtually indistinguishable from traditional litho printing. However speed is also ensured, because unlike traditional litho printing which takes time to set up, digital means print jobs can be setup quickly allowing very quick delivery times.