As the world shifts toward sustainable transportation, electric vehicles (EVs) are becoming more popular than ever before. However, while the adoption of EVs is accelerating, one significant aspect of the EV experience needs urgent attention: clear and standardized signage and labelling at charging stations.

For EV owners, finding an appropriate charger with the correct power output can often feel like navigating a maze. When drivers pull up to a charging station, they need clear and accessible information on charging rates (expressed in kilowatt-hours, or kWh) and available charger types. Without this crucial information, confusion reigns, leading to frustration and inefficiency.

Posted in General by Rory

Introduction: In the ever-evolving landscape of marketing, few campaigns have left as indelible a mark as Old Spice’s “The Man Your Man Could Smell Like” series. This iconic advertising campaign, which emerged in the late 2000s, not only rejuvenated a classic brand but also reshaped perceptions of masculinity and personal grooming. Let’s delve into how this campaign leveraged branding and labeling to capture the hearts and minds of consumers.

Posted in General by Rory

In the world of marketing, few things hold as much power as a well-crafted brand. Brands are more than just logos and slogans; they evoke emotions, memories, and associations that can drive consumer behaviour. One such example of the power of branding is the iconic Cadbury’s Dairy Milk “Gorilla” advert from 2007.

Posted in General by Rory

The 2000’s witnessed a seismic shift in consumer culture, driven by rapid technological advancements, globalization, and evolving social dynamics. Amidst this transformative era, certain brands rose to prominence, capturing the zeitgeist with their innovative products, captivating storytelling, and compelling branding strategies. Let’s take a nostalgic journey through some of the most iconic brands that defined the decade of branding brilliance – the 2000s.

Posted in General by Rory

In our previous discussion, we delved into the transformative impact of the Fairtrade label on consumer behaviour and industry standards. Today, we continue our exploration by examining the evolution of ethical labelling beyond Fairtrade and the ongoing quest for a more sustainable and equitable global economy.

Diversification of Ethical Labels:

While Fairtrade remains a prominent symbol of ethical consumerism, the landscape of ethical labelling has become increasingly diverse. New labels and certifications have emerged, each addressing specific aspects of sustainability, social responsibility, and ethical production practices.

Posted in General by Rory

In a world where consumers are increasingly conscious of the ethical implications of their purchasing decisions, labels play a crucial role in guiding their choices. Among the plethora of labels adorning products on supermarket shelves, one stands out for its pioneering role in promoting fair trade and ethical consumerism: the Fairtrade label.

Posted in General by Rory

From the modest beginnings of the Food and Drugs Act of 1860 to the modern intricacies of the Food Information Regulations (FIR) in 2014, the history of food labelling in the United Kingdom is a fascinating journey through time. In this blog post, we’ll delve into the milestones and changes that have shaped the way we label and understand the food we consume.

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1. Milk Contamination in China (2008): In 2008, the Chinese milk scandal involved the adulteration of infant formula with melamine, a chemical that mimics protein levels. This scandal resulted in numerous cases of infant illness and several deaths. It raised concerns about food safety and quality control in China.
2. Peanut Corporation of America Salmonella Outbreak (2008-2009): A salmonella outbreak in the United States linked to peanut products produced by the Peanut Corporation of America led to one of the largest food recalls in U.S. history. The incident highlighted issues with food safety practices and inspection procedures.

Posted in General by Rory

In 2013, the United Kingdom was rocked by a scandal that shook the foundations of the food industry – the horse meat scandal. The revelation that processed beef products contained undisclosed horse meat left consumers questioning the integrity of the supply chain. In this blog post, we delve into the intricacies of the scandal and explore the role that labelling issues played in this unfortunate chapter of the food industry’s history.

Posted in General by Rory

Posted in General by Rory