Traffic light labelling on food, we’ve all seen them when we go shopping, but did you know that it is not mandatory for producers to use this system on their packaging and that only two-thirds of products on our supermarket shelves currently carry this kind of nutritional information.
Whether you are looking at designing labels for commercial products, wedding favours or handmade products it is important to get every detail right, not just because of the branding or marketing efforts, but to avoid revisions and reprints that could become expensive.
Here, we will discuss some helpful tips to consider when designing your next label project.
Using colour, texture and typeface to convey your message and brand
Technology is forever expanding, from the way we communicate to everyday work ethics and skills. It makes an impact across education, proving to be an invaluable resource in schools for student’s learning development. Pupils now have the ability to produce progressive results by using online research as well as the latest software programs and tools, a far cry from the traditional methods of pen and paper, and literature in print.
Technology now allows brands to advertise and increase exposure at the touch of a button, but for decades stickers have been and still are an effective marketing tool that companies use to promote their brands and products.
Here we will guide you through why you should look at stickers as a powerful and low cost marketing medium that can push your brand to the next level. Promotional self adhesive stickers now come in all shapes and sizes, and with modern printing techniques can be made weather resistant and easy to peel making them ideal for windows, gadgets, signs, phones and even people.
We’ve created an infographic on how food supplies and identification labels hold up over time, all in the name of surviving the apocalypse.
Surrounded by flesh eating zombies, or an end of the world catastrophe, what would you do to prepare yourself? How long would you be able to last on the food supplies available?
Do you have the information you need in order to cope and survive? Will food supplies hold up over time? Could you gain information from the important labelling sell by dates?
Last year, as a result of the scandals around our food not being properly labelled and recent scaremongering over sugar and salt content in our packaged foods, we surveyed people and found out that 31% do not trust the information provided on the labels. This year, we’re focusing in on something just as important: our pets.
A couple of months ago, we decided to run a survey to find out what people thought of tamper proof labels – they’re one of the most necessary items that we sell to businesses, being absolutely crucial in certain industries, from official departments in healthcare, government and defence to everyday jobs such as confidential office work and education. We’d heard the stories and read the complaints though of some end users, particularly in retail, that tamper proof labels can be a nuisance, leaving sticky residue on items they’ve bought or being near impossible to remove. And so, we ran our survey.
We asked 529 people whether they found tamper proof labels to be a nuisance or a necessity, and found that nearly half of these found them to be annoying. Our evidence went out as a press release that was published at Fresh Plaza among others, and we had the opportunity to hear back from lots of influencers about their thoughts on using tamper proof labels in retail. We know from an industry perspective how crucial our tamper proof labels can be to those using them to deter theft on everything from high value items to smaller goods in high street retail stores, but it really helped to reinforce our message hearing from people who work or have worked in these environments on a daily basis and understand just how necessary they are, from big businesses to small.
We’ve gathered some of the stories that bloggers and influencers shared with us together to show just how important they are for those working in the industry and other issues that those working in customer facing jobs deal with on a daily basis – maybe it’ll make consumers think twice when purchasing something with a tamper proof label attached or when making a complaint!
Can we claim that 2015 has been the year of online hacks scams? Yes, scams have been around for years – did you know that the “Nigerian Email Scam” has been around since the French Revolution? Even before the age of computers, emails and the internet even existed, innocent people were being cheated out of their money in malicious ways.
With business wanting to ensure that their equipment is protected at all times, security labels are now being used more frequently to ensure that these are not stolen or tampered with. Two of the ones most frequently used are Void labels and Tamper Evident seals.
With the void label, these are designed to leave the word VOID on the product if the label is tampered with or an attempt is made to remove it from the equipment. This clearly indicates that the equipment has been tampered with, or it has been mistreated in some way.
With fierce competition it is hardly surprising that companies are running out of ideas to promote their organisation creatively, the usual ones are widely used and lose the power of being unique. Printed custom labels are one of the more innovative techniques that one can employ to enhance a brand image, they can also improve business appeal and create more customised products.