In retail, branding is a powerful force that drives customer trust, loyalty, and ultimately purchasing decisions. In the UK grocery sector, Tesco is one of the most recognisable and trusted names. Whether it’s for everyday essentials or more unique items, the Tesco logo signals quality, reliability, and value for money to consumers. But what happens […]
As the world shifts toward sustainable transportation, electric vehicles (EVs) are becoming more popular than ever before. However, while the adoption of EVs is accelerating, one significant aspect of the EV experience needs urgent attention: clear and standardized signage and labelling at charging stations. For EV owners, finding an appropriate charger with the correct power […]
Few cars have managed to capture the spirit of a generation like the Fiat 500. Originally introduced in 1957, the Fiat 500 was a symbol of post-war Italy, offering affordable mobility in a compact, stylish package. Fast forward to 2007, and Fiat’s reimagining of this automotive icon became a masterclass in how to successfully blend […]
In the realm of space exploration, few organizations command as much respect and admiration as NASA. Despite facing significant setbacks over the years, including the Challenger and Columbia shuttle disasters, NASA has managed to remain a beacon of innovation and progress. This resilience is not accidental but the result of deliberate strategies and a steadfast […]
In the competitive landscape of branding, establishing a strong and recognisable identity is paramount. One effective strategy involves drawing inspiration from the fonts and colours of successful brands, even if they operate in different sectors. This approach enables companies to create a unique yet familiar brand that resonates with their audience. Here’s how this strategy […]
The Golden Failure: Cadbury’s Wispa Gold Cadbury, a name synonymous with British chocolate, has enjoyed decades of success with products that have become household names. However, even this chocolate titan has experienced its share of marketing missteps. The launch of Wispa Gold in 2009 is a prime example of how even a highly anticipated product […]
The Flavor of Success: How Levi Roots Branded Reggae Reggae Sauce to Stardom In the world of entrepreneurship, success stories often have humble beginnings, and Levi Roots’ journey with Reggae Reggae Sauce is no exception. From a small kitchen in South London to supermarket shelves across the UK, Reggae Reggae Sauce has become an iconic […]
In today’s bustling marketplace, food labels are more than just a means to convey nutritional information; they’ve become miniature billboards, vying for our attention amidst the sea of choices in grocery store aisles. Nowhere is this shift more apparent than in the United Kingdom, where the evolution of food labelling reflects broader trends in advertising […]
