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The Real Cost of Christmas Packaging: How Diet Coke’s Festive Boxes Reflect the Price of Standing Out

Every year when the holidays roll around, the supermarket shelves start to look a little brighter. From glittery chocolate tins to limited-edition drinks packs, brands go all out to catch the eye — and few do it better than Diet Coke. But behind the shiny boxes and festive artwork, there’s a serious amount of planning, […]

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Why “Printed in Dunstable” Matters: What the Book-Label Shift Teaches UK Manufacturers

27 October 2025 · By Data-Label A recent BBC report highlighted books marked “Printed in Dunstable, United Kingdom”. That short line has big implications for provenance and trust in labelling. “Printed in Dunstable, United Kingdom.” It’s a short phrase, but it speaks volumes about provenance, transparency, and trust. When high-volume products declare where they were […]

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Case Study: Activate Group Limited – High-Volume Premium Asset Labels

Case Study: Activate Group Limited – High-Volume Premium Asset Labels Client: Activate Group Limited Date: April 2025 Product Ordered: 20,000 Premium Asset Labels Challenge Activate Group Limited required a large-scale order of asset labels to mark and track thousands of items across multiple sites. With assets moving between locations, the labels had to be durable, […]

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When Rebranding Misses the Mark: What Went Wrong with Jaguar’s Transformation

In 2024, Jaguar — a name long synonymous with British engineering and refined luxury — decided to reinvent itself. The brand unveiled a complete overhaul of its identity, promising a bold new era of “Exuberant Modernism.” The aim was to position Jaguar as a cutting-edge electric-vehicle manufacturer appealing to a new generation of drivers. But […]

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Lidl Launches UK’s First “Live Well” Healthy Food Label Integrating Sustainability

Lidl GB has unveiled a new “Live Well” label — a distinctive first in the UK food retail sector — designed to transparently highlight both the nutritional quality and environmental footprint of own-brand food products. The company says this dual-criteria label aims to simplify healthier and more sustainable purchasing decisions for consumers. Why This Matters […]

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How to Choose the Right Labels for Your Business: An Expert Guide

When it comes to labels, the difference between something that lasts and something that fails often comes down to expertise in materials, adhesives, and print technology. At Data Label, we’ve spent over 25 years designing, testing, and manufacturing custom labels in the UK, and in this guide, we’ll share insider knowledge to help you choose […]

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Why Asset Labels Are Still Essential in 2025

As businesses adopt cloud software, AI, and IoT devices, it can be tempting to assume that physical asset labelling is outdated. In reality, asset labels remain a cornerstone of effective asset management. In 2025, they continue to provide reliability, compliance, and security that purely digital solutions cannot fully replace. At Data-Label, we’ve been supplying bespoke […]

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New Rules on ‘Meaty’ Terms: What Plant-Based Food Makers Need to Know

Introduction In July 2025, Osborne Clarke delivered a critical update focusing on two major developments in food law: the European Commission’s proposal to restrict “meaty” terms and the UK’s progress on a national Deposit Return Scheme (DRS). These regulations carry significant implications—not just legally—but for branding, compliance, and the evolving landscape of sustainable product marketing. […]

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