The Real Cost of Christmas Packaging: How Diet Coke’s Festive Boxes Reflect the Price of Standing Out
Every year when the holidays roll around, the supermarket shelves start to look a little brighter. From glittery chocolate tins to limited-edition drinks packs, brands go all out to catch the eye — and few do it better than Diet Coke. But behind the shiny boxes and festive artwork, there’s a serious amount of planning, […]