Blog

Why Food Labelling in the UK Is Still Misleading (And What Needs to Change)

Walk into any UK supermarket and you will see products labelled “Made in Britain”, “Produced in the UK”, or “Packed in the UK”. On the surface, that sounds straightforward. In reality, those phrases can mean very different things, and they do not always tell shoppers where the ingredients actually came from. For consumers trying to […]

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The Business Benefits of Effective Labelling: A Complete UK Guide

In our work supporting UK organisations with asset identification and compliance labelling, one issue comes up time and time again: labelling is often treated as an afterthought — until something goes wrong. Whether it’s an audit, an insurance claim, a health and safety inspection or a lost piece of equipment, poor or inconsistent labelling has […]

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When “Veggie Burgers” Might Need a New Name: What the UK’s Plant-Based Labelling Debate Means for Food Businesses and Transparency

Written by the Data-Label Technical & Compliance Team The Guardian recently reported that the UK may soon need to mirror upcoming EU labelling rules that restrict the use of terms such as “burger”, “sausage”, and “steak” for plant-based products. Although the discussion centres around familiar food names, the implications for manufacturers, retailers, and packaging suppliers […]

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The Real Cost of Christmas Packaging: How Diet Coke’s Festive Boxes Reflect the Price of Standing Out

Every year when the holidays roll around, the supermarket shelves start to look a little brighter. From glittery chocolate tins to limited-edition drinks packs, brands go all out to catch the eye — and few do it better than Diet Coke. But behind the shiny boxes and festive artwork, there’s a serious amount of planning, […]

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When Rebranding Misses the Mark: What Went Wrong with Jaguar’s Transformation

In 2024, Jaguar — a name long synonymous with British engineering and refined luxury — decided to reinvent itself. The brand unveiled a complete overhaul of its identity, promising a bold new era of “Exuberant Modernism.” The aim was to position Jaguar as a cutting-edge electric-vehicle manufacturer appealing to a new generation of drivers. But […]

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Lidl Launches UK’s First “Live Well” Healthy Food Label Integrating Sustainability

Lidl GB has unveiled a new “Live Well” label — a distinctive first in the UK food retail sector — designed to transparently highlight both the nutritional quality and environmental footprint of own-brand food products. The company says this dual-criteria label aims to simplify healthier and more sustainable purchasing decisions for consumers. Why This Matters […]

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Brexit Food Labels Under Fire: Are “Not for EU” Stickers a Step Too Far?

The ongoing fallout from Brexit continues to shape how everyday goods reach supermarket shelves. One of the latest points of contention is the rollout of “Not for EU” labels on certain food and drink products. The measure was designed to protect trade agreements with the European Union, but major retailers argue it has created confusion […]

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Big Brother in Aisle 4: Morrisons Staff Say Stock Cameras Are Watching Their Every Move

Ever felt like you’re being watched while tidying the shelves in Morrisons? You’re not wrong – and it’s not just the customers keeping an eye out. In stores across the UK, Morrisons has rolled out AI-powered ‘optic’ cameras to monitor shelf stock levels. But according to staff, these cameras do far more than count tins […]

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