Barcodes help in identifying items and products. These are a series of numbers and vertical lines with spacing which can be read via barcode scanner. Barcode scanners and mobile computers are specifically designed to read the data which is stored in the barcodes. In the past, barcodes were just a series of horizontal lines and numbers, but today it has improved hugely and there are many types of barcode available. Barcodes with different lengths, widths, numerals, and spacing are available today. Different barcodes offer different services and uses. Two dimension barcodes are the most famous and these are widely used today.

Universal product codes

A universal product code or UPC was among the first barcodes introduced. It contained numerals, lines and spacing, just like a regular barcode. It represented inventory and pricing information. UPC is an example of a linear barcode system. Other linear barcode systems include the pharma code, which is used for packing and controlling pharmaceutical products and the Plessey barcode, which was used for marketing retail inventory.

Two-dimensional bar codes

Two-dimensional or 2D codes include Aztec and EZ codes, used in some mobile phone technologies. Data is embedded as a matrix within the multi dimensions of a bar code. It provides more space for data to fit in. A 2D data space is made longer and also increases dimensionally so as to gather more information about the product.

Stacked barcodes are another example of 2D codes and are more or less similar to matrix codes. These codes are layered, or stacked on already existing codes. 2D codes might seem like a series of dots or targets to the naked eye, but these are much more complicated than that.

Posted in Barcode Labels by Bridget

Awareness is the most important thing in establishing brand identity for any product in the market. One really convenient way of doing this is by using custom labels. This is because custom labels give a tag to the product so that the customers familiarise themselves with the brand.

How to go about designing your custom labels

Well customised and designed custom labels are sure to be noticed by customers. This will hopefully increase the sales for your company. You also need to keep in mind your company profile and the product you would be selling in the market when you are designing these labels.

One can find a variety of labels to choose from. The advancing technology has also created innovative and novel ways of customising your labels. Custom labels bring in bigger sales figures because they add to the brand equity of the product. Thus, appealing to a wider customer base.

You should hire a company that can offer you the best services at reasonable prices. A premium company will give you the finest quality of labels. So, be very particular and research every option before choosing one company. With a custom label, every label is unique and so no two products will have the same brand identity.

You can be creative when you are getting custom labels made so that your product stands out among the others that crowd the market. Using bright and vibrant colours is one way of drawing the customer’s attention to your product. So, give your product the kind of recognition you want by opting for custom labels.

Posted in Custom labels by Grahame

It is often said, an image is worth a thousand words. A top quality image not only helps arrest attention but is more easily remembered by the person. A good quality image is determined by a good print. This is the exact same quality one seeks while designing custom labels, too.

What are the different types of custom labels and how will they boost your marketing campaign?

When custom labels are digitally printed and used they add on to the promotional quality of your product. Custom labels printed digitally ensure high quality images at low prices. It may surprise you, but these can lead to a significant increase in your number of customers.

Now, there are different types of digitally oriented custom labels available.

1. Affordable Value – Those working on a tight budget and require limited custom labels, affordable value labels are what you are looking for. These are the basic ones with options of ink colour, different sizes, shapes and materials available.

2. Security Sign – Security Sign custom labels are the attention-grabbing labels. These are available in bright ink colours and shapes. You can also take the liberty of designing the security sign labels according to your needs and conditions.

There are many types of custom labels available in the market. Ensure you research the market well to discover which ones are most suitable for you

Posted in Custom labels by Bridget

Asset management labels are numbered labels which you attach to your property. The number on the labels helps to keep track of the goods and improves asset management on the whole.

Asset tracking software packages are widely available on the market. However, choosing the right one is important. Your choice will largely depend on how detailed you want the management and tracking of goods to be. There are low cost as well as high cost packages available on the basis of the number of functions they carry out. There is also software available that comes with a pre-installed report system.

If yours is a company which keeps a complete record of its goods, then a ready made system will take a lot of work off your hands.

It is advisable to use pre-printed labels for the purpose of tracking. This will help you to save a lot of time.

There is a common query among customers whether they can use the asset management software along with existing barcode labels This is generally not advisable. Preferably, the customer should keep the previous records safe and intact and begin using the software with the new batch of pre-printed barcode labels.

Posted in Asset Tags by Grahame

An asset label is a tag which can be attached to different types of items. An asset label is usually paired up with some quality asset management software. An asset register makes note of the unique number under which your property is stored. This allows it to be monitored and tracked.

This setup has a lot of advantages for businesses of many kinds.

Here are a few advantages that come with asset tagging…

Just the fact that your equipment is being tracked may put off thieves- which instantly makes them a good investment.

A large company may have a lot of equipments at its disposal, and keeping track of all that equipment is very difficult without the help of some technology. Using labels makes auditing your equipment a very simple task. Asset tagging will save you a lot of time and energy, and you can use the saved manpower in a more efficient manner.

Another way in which a good asset tagging setup will help you save on time, is that after an equipment is tagged, it will be much harder to misplace.

An asset manager’s job will become much easier. No longer will they have to worry if particular equipment is loaned out. With the help of an asset tag, a manager will know exactly which equipment is loaned out and where it’s located.

Posted in Asset Tags by Bridget

No matter what type of organization you work for, marketing is an important exercise. With competitiveness at its peak every organisation needs to devise new ways of attracting attention. Even an established brand needs to constantly market and promote itself to keep up with others in the industry.

How can you use custom labels as part of a marketing strategy?

For those with a limited marketing budget, smaller things matter a lot. Custom labels are a good example of this.

As custom labels are so versatile you can use your labels on virtually any product you can think of. This is where you need to devise a smart marketing strategy that maximises the potential of custom labels. In order to make your brand recognisable, it is essential that your products have appropriate custom labels stuck on them.

Another way in which you can use custom labels as a marketing technique, are promotional give-aways.

Another good place to display custom labels is your correspondence. Be it letters or promotional literature, it doesn’t hurt to have your company’s name stuck on correspondence. It will only mean more visibility and more recognition.

Custom labels, if used effectively, really can make for great marketing and advertising for your company.

Posted in Custom labels by Bridget

Asset tagging as a means to protect and secure the items you own has become very important. Whether called asset labels or identification labels, these terms basically mean ‘asset tags’.

Asset tags can be used for commercial, government and personal purposes

Asset tags have changed in looks over the years. Modern asset tags are typically stylish and well-designed. They generally contain a metal plate on which information is provided, and have a semi-permanent adhesive backing. Asset tags have variety of uses that encompass commercial, government as well as personal use.
One finds a lot of diversity in the different types of asset tags available. This consequently means that they can be used both indoors and in harsh outdoor conditions. The main function that asset tags perform is identification of an item or product. They can identify anything from a mobile phone to an airplane. In fact, NASA uses these asset tags in rocket and shuttle vehicles in order to adhere to the safety limits they need to achieve.

Asset tag systems are also incorporated into accounting and management systems. These help determine who has the possession of, and where, the asset is at any given point in time. Asset tags, thus, do a lot more than just provide a security blanket in case of a theft or loss of the product. They are also an effective tool to maximize sales revenue.

Technology advances mean the practical uses of asset tags have only increased. They not only tell you who owns the item, but also where the asset is and information regarding maintenance and care. The vital information within the asset tag also indicates the manufacturing ingredients, health hazard data and other instructions.

Posted in Asset Tags by Geoff

Using barcode labels as a means of protecting one’s goods and products is now very popular. A visit to a supermarket lets us know the importance of barcode labels today.

What are the different barcode labels in use?

Barcode labels are as important a commodity for a company as the products themselves. However, it is often thought that these labels are only used in the commercial retail sector. This article lets you know how barcode labels are essential in a warehouse too.

A warehouse needs different kinds of barcode labels according to the items stored and their storage needs. There are four basic types of barcode labels used in a warehouse.

1. Location label – These are used to locate the different items in a warehouse. These barcode labels are usually placed on shelves and the owner is able to find the item he needs with the help of the numeric code on these label.
2. Reflective label – These are generally made of metal. The numeric codes on these are visible to the naked eye. Reflective barcode labels are generally hung from ceilings and can be scanned from a distance.
3. Floor labels – These need to be made of metal as they need to withstand the heavy vehicular traffic within the warehouse. They use highly durable adhesive as they need to be permanently stuck onto the floor.
4. Pallet label – These are the most used labels within a warehouse. Pallets and crates are seen with these labels stuck onto them. This is in order to keep a check on the different crates that are moved from one place to another.

Posted in Barcode Labels by Bridget

Barcode labels have made the recording, pricing and selling of goods much simpler- there are no two ways about it. But are you aware of kinds of barcode labels which are available?

There is a lot of variety, and different types of labels suit different purposes. Read on to determine which would be the most suitable for you.

Types

Barcode labels vary not only in their shapes and sizes but also in the kind of material used to make the labels.

The three main materials used to make barcode labels are as follows:
– Aluminium
– Polyester
– Ceramic

Aluminium barcode labels

Aluminium barcode labels are used in places which may have heavy wear and tear. This is due to the fact that they are extremely hard wearing. Their durability helps them to last a long time.

Polyester barcode labels

Polyester barcode labels as the name obviously suggests are made up of polyester. The image on such barcode labels is embedded beneath the plastic material. This material is bonded using high quality industrial adhesives. These labels are of good quality and are highly reliable.

Ceramic barcode labels

Ceramic barcode labels have a stainless steel base. The stainless steel base is then covered with a ceramic coating. Due to the stainless steel backing and high heat resistance of ceramic, the labels can withstand extremely high temperatures. Even strong acidic liquids and other substances will have little effect to damage such barcode labels.

Take at look at all of your options to find the best barcode labels for your individual needs.

Posted in Barcode Labels by Bridget

Asset labelling and tracking means making use of labels which are attached to your items. Barcode labels are a good option to use along with the asset management software. The numbers of the items and the stickers are stored in a log or a register. There are many advantages of using asset management software in businesses.

Some of these advantages are:

1. Labelling your items makes it easier to track them.
2. Asset labels make it very convenient and easy to carry out an audit of your equipment.
3. Asset labels save time in searching for misplaced equipment or items. A numbered system makes it easier to keep a record of all these items.
4. If you loan out some of your equipment on loan, asset labels make it easier to co-ordinate the transaction.
5. Keeping track of a large quantity of items that look identical can be a tedious process. But the use of asset labels can simplify the procedure.
6. Asset labels are also a form of proof of ownership.
7. Asset labels and tracking software are very cost effective.
8. Asset labels can effectively prevent theft as well as swapping of goods, especially when using permanent labels which cannot be taken off, or those which will leave a VOID mark upon removal.
9. Asset labels and tracking software can be suitable used in any industry or sector and for all types of goods, equipment and items.
10. Asset labels can be marked with the companies’ name and logo. This will make items instantly recognisable as your own.

Posted in Asset Tags by Geoff