QR codes your 24hour marketing executive

Barcodes have been with us for nearly forty years and are a very familiar sight wherever we look; the QR code is relatively new with us for less than half that time, coming into prominence with the rise of the smartphone.

The QR code or quick response code can carry far more information than the barcode being two dimensional, this allows QR codes to carry much more information in a smaller space; the conventional barcode would require ten times as much space to hold this amount of information.

The QR code can also stand up to being degraded by as much as 50% and still be capable of being read; also it can be read from virtually any angle and on just about any background. The QR code is a great marketing tool and it is your unpaid, 24hour sales person conveying information about your company, product or web address.

The QR code can also be printed in a variety of shapes, colour and sizes, be part of a label and have a picture embedded into the design. To create something really eye-catching, you can employ a designer, or contact us and we will be pleased to offer our expert advice and of course our service.

Reverse Printed Peelable Labels

The reverse peelable label is a great idea if you want to include more information about your product, but the space on it may be limited. The reverse printed label is ideal for products which may be food for example and you want to include cooking instructions, these are revealed when the label is peeled off and print read from the underside.

Similarly another use could be using a transparent substrate; the label can be used as a window sticker in a shop or on a car or bus window. As specialist suppliers of reverse printed labels we can advise you of the many different materials that can be used and with our high quality digital printing we can offer any logo or text, barcodes, and we are able to offer a wide variety of sizes and shapes from our range of cutters. We can accommodate small runs, or medium sized, we will give you a free quotation and samples upon request.

If you have a need or believe that you may soon need a reverse printed label, call us and we will be only happy to discuss the various options available. We are sure that we have the answer for whatever type of reverse and reverse peelable printed label you may be considering.

If you are considering barcodes, read this first

The barcode is a clever device and it is able to contain far more information than just the price of a product when scanned at a cash register. One of the major uses of a barcode is to identify, track, and enable stock records amongst many other uses. Identifying items easily is the main purpose of using barcode labels.

Barcode labels can be made from a variety of materials amongst which is paper, vinyl, metal and plastic. If the label is to be attached to a product it will normally require an adhesive backing, this adhesive will differ dependent upon how the product is to be stored. Will it be subject to changes in temperature or have to withstand extremes of cold or be in contact with moisture?

The data on the barcode label is stored using two basic methods, the familiar line of bars, or a series of dots know as a QR code, it is still a barcode. Irrespective of the technique used, all the data is encoded with special software, making it invisible to the naked eye and must be read by a scanner.

Whatever purpose you are considering using a barcode for, contact us and we will be pleased to discuss the numerous options that are available let you have a free quotation and samples of our barcodes if required.

Customer satisfaction builds success

Data Label here in the UK has been supply labels for customers or over 25 years and the one thing that we came to realise some while ago, is that a company can only be successful if the customer is satisfied with the product, price and service.

We fully understand that each of our customer’s needs is unique and complex; thankfully we have great staff here that have been in the label producing and artwork offering many years of experience. We are here to help you with your label requirements. Once your order is placed, you are assured of complete satisfaction. . We pride ourselves in our attention to quality, accuracy and service.

For example, sometimes a new product may need a trialling period and will only require a short run to begin with, this will not present Data Label with a problem and we are always happy to try to accommodate a short run. However, as we feel sure you will understand, we have to make a minimum charge to cover the setting up costs.

The label can be supplied in a variety of shapes and sizes and as we have hundreds of label cutters, we are sure that your label will be one that we can match, if not, we are able to have a cutter made to your specific requirements and the cost can be as low as £32.00.

Whatever your requirement may be for a label, contact us and one of our experienced staff will be happy to help.

Making the barcode label of your choosing

When the barcode first appeared on products, you would have none, or little choice about the way that it looked, it was a series of lines. It still is in many ways, but today you can customise your barcode label in a way that would have been considered not possible previously in case it did not read.

At Data Label we can provide you with labels in full colour, and we can add the company name a logo, any number of things. If your budget will meet it we can offer barcode labels which are void or tamper evident Originally barcodes were in black and white because the readers of the time had great difficulty picking out the code on anything else, now with better printing through our digital printing operation, coloured barcodes do not present a problem, particularly for the modern scanner, many of which are capable of reading thousands of items in the space of just a few minutes, this in turn can mean inventory management problems are minimised thus boosting profitability.

Adding a QR code will give your barcode label another dimension, for example directing the user to your company website, or offering information about other products or giving product information. The barcode has come a long way and is one of the best business tools working for you.

Perfecting Your Labels

Labels are everywhere that you look, they can be seen on food items, clothing, parcels we receive, they importantly identify a product or relay information of some description. This is when a custom label becomes an important part of your company’s image, the size, shape colour, logo printing, all vital elements on a label.

Of course a custom label can be designed to withstand variations in temperature and rough handling and scuffing, water or extreme weather conditions. We can prepare a label that is made to stand up to anything that it is subjected to so long as we have the information from you.

We can print barcodes on your labels or if you want to direct the customer to a website or give them some other information perhaps a QR code could be added to it. Naturally we can use your own artwork, or if we have some basic information, then we will supply the artwork for the label and let you have a sample print for approval.

Please tell us what you think how label will be stored or used, extremes of weather or storage and we will offer the right material a choice of synthetic materials, for example polypropylene, polyester and vinyl, we will even varnished or laminate the label if we feel it is necessary. Contact us and we will be delighted to discuss our custom label with you.

Making your product stand out from the crowd

Naturally you will want your product to stand out from the rest of the competition and a label is one way that you can do it. We are all used to seeing lots of items competing on the shelves, so making your brand stand out is more important now that it may have been for many years.

A slick logo is one way and it makes it extremely easy to recognise your product from the competition, which your customers can instantly identify. Colours, whilst important in many ways are not as vital as the shape of the logo, it is true that a black and white logo is just as easy to identify as one that is in colour, especially if it is in with a multitude of colours.

Many experts will tell you that an abstract design can be very memorable; there are many which come to mind the MacDonald for example or possibly the Nike Swoosh . Your product also has to stand out and this is where bespoke printing of labels can be helpful and where colour can come into play. We all know when we see an EasyJet aircraft at an airport with their distinct pantone O21c orange colour. You can choose your distinctive pantone colour also; it really will be worth every moment of your time in this process in order to further build your brand.

Labels for low and extremely low temperatures

A standard label will generally not withstand extremes of temperatures, both heat and cold and but we at Data Label can provide a solution for any of these. Extremes of cold are often a big problem as more products are being subjected to very low deep freeze temperatures.

The temperatures which are the main cause of concern are commercial blast freezing when the low temperatures of minus 40°C are experienced. This requires a special adhesive as the ones which are used on normal labels usually will lose their adhesion at around minus 10°C.

Even products which are stored in a domestic freezer should reach temperatures down to minus 18°C so we can see that it is important that any frozen product purchased shopil always have a label which is firmly adhered to the product.

Very extremely low temperatures such as those which are used to identify items such as plastic and glass vessels, which are used for preserving blood or donated eggs or sperm, have to be frozen at very extreme temperatures in the range of minus 196°C to Minus 210°Crferred to as cryogenic. This is a very specialist label product and Data Label is able to supply cryogenic labels which will withstand these extremes without degrading, vital when the item needs positive identification.

If you need a label which will withstand these extremes of low temperature, or very high temperatures for that matter, contact us and we will be happy to discuss the options available.

Questions to ask yourself when you need some labels

As the buyer of labels you have been asked to order some labels for a new or existing product and will have been given some idea what the label needs to do. With this in mind we at Data Label will use our years of expertise and help you make the final choice.

Some of the questions you will need to know are what the label to be used for and what environment will it be in. The answers to these will help to determine what kind of material the label should be made from. Naturally the label on the product has to identify the item, advertise etc., as well as providing important product information.

Another question is how long the label needs to last, does it have to be hard wearing, this question is crucial as different materials vary in price and longevity. Will your labels remain in dry warehouses, are they likely to become exposed to extremes of heat or cold and will they come into contact with chemicals or oils.

Printing is important and we have the latest digital printing equipment also we can over varnish your labels if these are to be exposed to harsh conditions. Naturally your company logo can be included and we are happy to assist with artwork, or we can provide artwork for you if we have an idea how your label needs to look. Naturally we will submit this to you for approval before we proceed further.

Data Label is expert in bespoke designs of labels and we are always willing to help will all your labelling needs or questions you may have. Contact us and speak top one of our advisors, we are always happy to help.

Water and Weatherproof labels

Should the need arise, and it often does, when a label has to withstand the rigours of the weather, or perhaps subject to being in contact with water, then a label that is resistant to these conditions will be needed.

We have a number of options that we can offer polyester, polypropylene, or vinyl, dependent upon the degree of water contact that the product will be subjected to. For example if you require a label which is full waterproof, resistance to oils, alcohol and dirty conditions, then we suggest the use of polypropylene. Normally the finish is matt and can be printed in full colour.

A label which is highly resistant to water and also water as well as weatherproof, polyester is an excellent material. Polyester can withstand a lot that is thrown at it and the label will shake off the harshest of climatic and manmade conditions, heat, sun, or cold and it can withstand submersion in water. This is the label that is very durable and it will still look good even if it is in contact with rough treatment, still retaining its high gloss finish.

Vinyl labels are amongst the most commonly seen and this versatile material is a very good all round material that will not deteriorate in wet or humid conditions. Excellent for many products include those found in a marine setting.

We will have a label that will be suitable for just about any condition that the product is likely to be in, we will be delighted to discuss your label needs and let you have a no obligation, free quotation for this.