The label on a product or merchandise can give your customers, or potential customers, a lot of information about you and your company as well as the item itself. With the label you are in fact creating an identity and it is this that purchasers look for whether this is on a supermarket shelf, shop window or in a warehouse.
An increasing number of products are now seem with a vinyl sticker attached to them, this is partly due to their durability, but also they are an attractive alternative to the time served and ease of using paper.
Vinyl labels are ideal for wine bottle, security labels, may pharmaceutical products now have vinyl labels to indicate the product, its uses and recommended dosage. Freezer packs are now using them almost exclusively, again because of their durability and long life, resistance to moisture supplied with a matt or high gloss film for added protection.
First and foremost it identifies your business and your product; it singles you out from the others, even if you are all selling a similar item. You have gone to great lengths to produce a product which is better than your competitors and your customers like it. When they want to buy it again, they want to immediately recognise it; it has to stand out from the crowd.
Longevity is just one thing about our vinyl stickers that are seen and used for a variety of advertising purposes, normally seen on the inside of cars, but also on boats and shop windows, inside or outside it does not matter. With the vinyl sticker the advantage that they do not begin to look tired and rather tacky in the way that perhaps a paper one would. Another advantage is that they can be used more than once if needed and if required we can supply these to you to be permanent.
In the wake of the scandal that has surrounded horsemeat being found in beef products such as beef burgers and some lasagne and other items, it is worth emphasising the need for clear and concise information on food labels. We feel sure that retailers and manufacturers are fully aware that this is a must, but design teams can get wrapped up in the look of the label ensuring that it is eye catching and clearly directs the customer in the direction the producer wants them to go, it might be that clear information on the content of the product could be overlooked.
We have talked about cryogenic labels for use in situation which can withstand extremely low temperatures as low as minus 196 degrees centigrade, but what about important labels that have to withstand the opposite, very high temperatures, up to 140 degrees centigrade. These types of label are found on items such as solar panels and both central heating radiators and car radiators or engine components.
Well these are basically a sticky label and without them today it would be hard to imagine life in the retail sector and pharmaceutical industry which relies heavily upon them. Take a look in your cupboard or along a supermarket shelf and there you will see vinyl labels of every description. To make these vinyl labels requires a printing process to describe the contents or to communicate other information such as instruction for use of the product and these are fitted to the package or jar. To produce these labels the graphics or printed word is applied on a thin film which and then an adhesive is applied. This can be a permanent or easy peel, freezer proof and can be produced either in the standard matt finish, or given a high gloss finish, which also acts as a protective film, and helps add a level of protection against moisture.
Customising a product through a label can be the very best marketing tool in the box and at the top of this is the design making it unique, which will set your product apart from the crowd, but setting about the design can be challenging. The best designs are usually the simplest and you only have to look around at some of the world’s most recognisable trademarks and you will see what we mean and you will find that most of them are very simple.
If your labeling needs go beyond stock label products, we usually can meet even the most demanding of customer requirements. DataLabel is an expert at producing custom labels and tags for practically any application, including harsh or extreme environments, temperatures or performance requirements.
Getting an outstanding design in a label is important; it is your company’s image and this is why DataLabel will always send a true colour proof using an inkjet printer for you to approve and comment upon. The first step for production of your label is the artwork and no matter if the design is simple or complicated this can be accurately reproduced. We are able to support a number of formats and we can reproduce engineering drawings, or work from simple sketches sent to you to check, approve or request changes, the completed artwork is always sent to you for approval. You may wish to use your own artwork and this can be accommodated, the best way for this to be submitted is through email, but we can work from a disc.