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Posts matching 'Branding'

Food Industry Pushback: Legal Challenge Looms Over ‘Not for EU’ Labels

In a major development that could reshape UK food labelling rules, several UK food industry trade bodies are reportedly considering legal action against the government’s controversial “Not for EU” labelling requirement. The regulation, intended to streamline post-Brexit trade with Northern Ireland, could now face a fierce backlash from producers, distributors, and retailers alike. 🏷️ What’s […]

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From Abrdn to Aberdeen: What the Latest UK Rebrands Mean for Packaging, Labelling, and Consumer Trust in 2025

As consumer trust, digital clarity, and brand legacy take centre stage in 2025, a wave of high-profile UK rebrands is reshaping everything from insurance to retail. For professionals in the packaging and labelling industry, these changes are more than cosmetic—they signal shifts in how brands communicate reliability, adapt to digital environments, and stay relevant in […]

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How the Rise of AI and Data Annotation Is Driving Demand for Precision Labelling

As industries continue to embrace artificial intelligence, the demand for precise, reliable labelling — both physical and digital — is growing at an unprecedented rate. From retail to robotics, the role of accurate identification has never been more important. The Data Labelling Boom According to recent industry research, the global data collection and labelling market […]

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Trump, Branding & The Power of Labels: Why What’s on the Outside Matters

Whether you love him or loathe him, there’s no denying that Donald Trump is a master of branding. His name is plastered on buildings, golf courses, and even products as diverse as steaks and fragrances. But beyond the politics, his approach to branding holds important lessons for businesses—especially when it comes to labels, product security, […]

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The Boeing 737 MAX: A Tale of Branding, Crisis, and Recovery

When the Boeing 737 MAX was first introduced, it was hailed as a game-changer in the aviation industry. This new model promised to deliver enhanced fuel efficiency, lower operational costs, and an improved passenger experience. Airlines around the globe placed orders, confident in Boeing’s reputation for producing reliable and innovative aircraft. However, the tragic crashes […]

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How Two UK Brands Leveraged Fonts and Colors for Iconic Brand Identities

In the dynamic landscape of branding, fonts and colours play a pivotal role in shaping a brand’s identity and perception. Let’s take a closer look at two UK-based brands that have effectively leveraged fonts and colours to establish iconic brand identities. 1. Virgin Atlantic Fonts: Virgin Atlantic, the renowned airline founded by Sir Richard Branson, […]

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The Revival of an Icon: How BMW’s Mini Cooper Re-Release Became a Marketing Triumph

When it comes to iconic car designs, few can rival the original Mini. Launched in 1959, the Mini quickly became a symbol of British automotive ingenuity, capturing the hearts of millions with its compact size, innovative design, and spirited driving experience. Fast forward to 2001, and BMW’s re-release of the Mini Cooper proved to be […]

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The New Beetle vs. The New Mini: A Clash of Iconic Revivals

When it comes to automotive design, few cars have left as indelible a mark as the Volkswagen Beetle and the Mini Cooper. Both cars were symbols of their time—the Beetle representing a post-war world looking for affordable transportation, and the Mini embracing the 1960s counterculture with its compact size and quirky design. In the late […]

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