In 2024, Jaguar — a name long synonymous with British engineering and refined luxury — decided to reinvent itself. The brand unveiled a complete overhaul of its identity, promising a bold new era of “Exuberant Modernism.” The aim was to position Jaguar as a cutting-edge electric-vehicle manufacturer appealing to a new generation of drivers. But […]
Lidl GB has unveiled a new “Live Well” label — a distinctive first in the UK food retail sector — designed to transparently highlight both the nutritional quality and environmental footprint of own-brand food products. The company says this dual-criteria label aims to simplify healthier and more sustainable purchasing decisions for consumers. Why This Matters […]
In a major development that could reshape UK food labelling rules, several UK food industry trade bodies are reportedly considering legal action against the government’s controversial “Not for EU” labelling requirement. The regulation, intended to streamline post-Brexit trade with Northern Ireland, could now face a fierce backlash from producers, distributors, and retailers alike. 🏷️ What’s […]
As consumer trust, digital clarity, and brand legacy take centre stage in 2025, a wave of high-profile UK rebrands is reshaping everything from insurance to retail. For professionals in the packaging and labelling industry, these changes are more than cosmetic—they signal shifts in how brands communicate reliability, adapt to digital environments, and stay relevant in […]
As industries continue to embrace artificial intelligence, the demand for precise, reliable labelling — both physical and digital — is growing at an unprecedented rate. From retail to robotics, the role of accurate identification has never been more important. The Data Labelling Boom According to recent industry research, the global data collection and labelling market […]
Whether you love him or loathe him, there’s no denying that Donald Trump is a master of branding. His name is plastered on buildings, golf courses, and even products as diverse as steaks and fragrances. But beyond the politics, his approach to branding holds important lessons for businesses—especially when it comes to labels, product security, […]
When the Boeing 737 MAX was first introduced, it was hailed as a game-changer in the aviation industry. This new model promised to deliver enhanced fuel efficiency, lower operational costs, and an improved passenger experience. Airlines around the globe placed orders, confident in Boeing’s reputation for producing reliable and innovative aircraft. However, the tragic crashes […]
In the dynamic landscape of branding, fonts and colours play a pivotal role in shaping a brand’s identity and perception. Let’s take a closer look at two UK-based brands that have effectively leveraged fonts and colours to establish iconic brand identities. 1. Virgin Atlantic Fonts: Virgin Atlantic, the renowned airline founded by Sir Richard Branson, […]
