Written by the Data-Label Technical & Compliance Team
The Guardian recently reported that the UK may soon need to mirror upcoming EU labelling rules that restrict the use of terms such as “burger”, “sausage”, and “steak” for plant-based products. Although the discussion centres around familiar food names, the implications for manufacturers, retailers, and packaging suppliers are significant.
At Data-Label, we frequently support food producers and packaging teams navigating regulatory changes. This proposed shift highlights why adaptable, well-governed labelling strategies are essential in today’s environment.
What’s Driving the Proposed Change?
EU policymakers are considering new rules that reserve certain traditional meat terms for animal-based products. The Guardian notes that, because of the UK’s food-trade agreements and areas of regulatory alignment, similar restrictions could apply to British businesses if the EU legislation progresses.
Plant-based brands argue that these familiar names help consumers understand product format and usage, while livestock groups maintain that meat-associated terms should be protected. Whatever the outcome, the debate is set to influence packaging and product naming across the food sector.
Why This Matters for UK Food Businesses
1. Clear Product Naming Supports Consumer Understanding
Consumers make quick decisions based on familiar cues. In our work with FMCG and food manufacturing clients, unclear product naming is one of the most common causes of hesitation at the point of purchase.
If “veggie burger” becomes “plant protein disc” or similar, brands may need to work harder to communicate format and usage clearly.
2. Regulatory Alignment Means Rules Can Shift Quickly
Although the UK sets its own food laws, certain trade agreements require alignment in areas linked to market access. That means businesses must monitor both UK and EU regulatory changes, as updates in Brussels may filter into UK practice.
We regularly see the impact of such changes: sudden packaging updates, tight compliance deadlines, and intensive relabelling periods.
3. Labelling and Packaging Systems Must Be Ready to Adapt
Based on our direct experience, any alteration to product naming typically leads to:
- Redesigning artwork and front-of-pack descriptions
- Reprinting labels and packaging at scale
- Updating allergen and ingredient layouts where relevant
- Refreshing online listings, barcodes, and internal systems
- Managing old stock to avoid costly waste
A small wording change can influence every stage of the supply chain.
Practical Steps Businesses Should Consider Now
Drawing on our work within the sector, we recommend the following proactive measures:
Adopt Flexible, Modular Label Designs
Ensure product names, descriptors, and compliance information can be updated quickly without redesigning the entire layout.
Plan for Several Possible Naming Scenarios
Even if the rule changes are not confirmed, scenario planning protects against rushed transitions later.
Strengthen On-Pack Clarity
If naming rules change, clear descriptions or QR-linked information can help maintain consumer understanding.
Audit Packaging Stock and Print Cycles
Shorter print runs and digitally printed labels give businesses greater agility during uncertain regulatory periods.
Monitor Developments Closely
The relationship between UK and EU food regulation means updates can progress quickly. Staying informed reduces operational disruption.
What Happens Next?
The EU amendment still requires final approval by European institutions. If it passes, UK policymakers will then determine whether to align fully or negotiate exemptions.
Timing is an important factor. Even if rules change, implementation periods are likely, giving businesses the opportunity to transition thoughtfully. Early preparation remains the safest approach.
Our Final Thoughts: Why This Debate Matters for the Wider Labelling Industry
This discussion highlights just how interconnected product naming, consumer trust, and regulatory requirements have become. Labels are more than identifiers—they’re essential tools for clarity, compliance, and consistent brand communication.
For manufacturers and retailers, preparing for flexibility now can reduce future relabelling costs and ensure continued confidence among customers.
At Data-Label, our role is to help businesses stay ready for change with reliable, adaptable, and compliant labelling solutions that support long-term resilience.