QR codes are everywhere and they can be found on most products you will see them on billboards, magazines, products, very soon they will be common place on items such as airline tickets so that you scan a QR code on their smart phones at security and the gate at boarding in place of the current boarding pass. QR codes or quick response, codes are an innovation that is designed to provide customers with information about a product, company or service.
We will be happy to talk to you if you are considering using QR codes as a marketing strategy as there are some important things that you should be aware of before you order pre-printed QR code labels. In order for this to be effective as a marketing tool, a QR code has to be readable by the consumer’s smart phone. Often it is mistakenly thought that it is the size of the code image which can be scanned; no it’s the size of the modules, the little black squares, which make up the image.
In common with bar codes scanning it is the distance that also affects the size of the QR code, the further away the camera is from the QR code, the smaller the code will appear in the camera’s viewport, which in turn will cause the modules to appear smaller and unreadable. There are many ways to use your QR codes. Let us know your idea and we can put it on a custom label, just for you.