Renowned for their innovative products and applications, Apple showed developers at its recent Worldwide Developers Conference in San Francisco it is always looking to stay ahead of the game, with the introduction of its new Passbook app. Along with the unveiling of its flagship operating system iOS6, the company took the opportunity to showcase Passbook, […]
When any new product or service is hyped up, the furore surrounding it can detract from what the product offers. Take the recent explosion of the QR code for example. Who’d have thought that a simple grid pattern of data could have shaken the marketing world so significantly over the last few months? The jury […]
A new study from Scanbuy, the ScanLife mobile barcode developer, has shown that there has been a huge increase in traffic over the past year in the number of people using mobile phones to scan barcode labels and QR codes. The company monitors traffic for a variety of brands in the United States and through […]
Online retailer Amazon has recently brought out an app for those with Microsoft-powered handsets. This new mobile shopping gadget makes use of a barcode scanner to check retail prices in stores. It is hoped the free barcode scanning app (available from the Windows Phone Marketplace) will increase the popularity of smartphones using the Windows mobile […]
In the United States, ShopSavvy’s barcode scanning app has become very popular, with many retailers rushing to open up their inventory and pricing data to the platform so users can enjoy this mobile shopping tool to the full. Now that ShopSavvy has amassed more than 10 million users, the company has decided to relax the […]
The pricing and selling of goods has been made much simpler since the introduction of barcode labels just a few decades ago. Most barcodes are printed onto a product at the product’s time of manufacture, but there are also barcode labels available which can be affixed to any product at any point in the product’s […]
Coca-Cola has just put pen to paper in a marketing agreement with ScanLife which will see them print QR codes on all Coca-Cola Classic and Coca-Cola Zero cans in Spain. The QR codes, which work in the same way as barcodes, can be printed onto any type of packaging and can be read by any […]
First there was cash, then cheques, then card payments, but just this week payment methods have taken a step further – the mobile phone. Making payments at a store using a mobile phone would have been cited as science fiction just a few years ago, but it has now been made a reality thanks to […]
