Custom Labels

Customising a product through a label can be the very best marketing tool in the box and at the top of this is the design making it unique, which will set your product apart from the crowd, but setting about the design can be challenging. The best designs are usually the simplest and you only have to look around at some of the world’s most recognisable trademarks and you will see what we mean and you will find that most of them are very simple.

We can help with graphic design and we are proud to provide first class artwork services from our fully equipped artwork design studio using the latest computers and high quality printers. We can supply many shapes and sizes for your custom label which include square, circular and oval and have over 5,000 stock sizes from which you can choose. However, if you prefer a particular size or shape and we do not have a cutter to meet that requirement, for a small charge we can supply this for you.

We are only an email or phone call away and one of our service team with be happy to discuss your particular preferences. We always submit artwork for approval before any labels are printed. We can accept your own printed artwork, artwork on disk, or files sent via E-mail and we can accommodate Mac formats as well as the normal PC that we use.

Custom and Pre-printed Labels

If your labeling needs go beyond stock label products, we usually can meet even the most demanding of customer requirements. DataLabel is an expert at producing custom labels and tags for practically any application, including harsh or extreme environments, temperatures or performance requirements.

For example: Vinyl Asset Labels are our most economical labels, and they’re perfect for tagging equipment around the workplace. Just peel them off and stick them on. You can choose from four standard colours although Pantone colours are available by request and are supplied on a handy roll. We offer two sizes: 38 x 19mm or 50 x 25mm and we will print and despatch these within 3 working days. Alternatively you can have a label which is made from polypropylene substrate that’s easy to stick to a wide range of surfaces and laminated for extra protection. These are available in fourteen colours with a three day turnaround.

Asset labels can also be offered in 3M Polyester in fourteen colours, Anodised Aluminium in eight colour choices, Tamper Evident ‘VOID’ Polyester again in fourteen colours, and in order that you can write in your own information, you can choose our Write & Seal Labels which are printed and part laminated. After you have added you data, peel off the sticker, stick down the backing and use your label as normal.

Labels and their uses

Labels are usually used to identify objects or items and these can be made of most materials such as paper backed by adhesive, plain paper, metal, cloth or polymer. Today we find that most labels are created using digital printing. Labels can vary from exotic to simple and may contain just sufficient to identify the product or maybe the person who is wearing an identity label. Labels are used as name tags, product identification, advertising, other communication and to display warnings.

Some items that are used for labeling include: Product identification, this means that these can be sticker type labels are produced to identify products by a name. Brand stickers are often attached to products so they can be identified as having been created or produced by a certain business or company. Labels can also be used to provide information about the ingredients or uses of a product that is not always obvious upon initial examination.

Usually, these kinds of labels are designed to bond securely and stay in place throughout the life of the product. Packaging which involves communication about pricing and often has bar codes and information to track purchasing and sales. Packaging labels can also include ingredients, product use guidance. Advertising labels are often used to promote advertising campaigns of all types often use labels in their efforts. Labels can be affixed to clothing, fliers, brochures and other items to advertise, bring attention to or demonstrate support for an issue or idea.

Parcel Tracking Labels

A fast growing service now that more people are using online shopping is the use of tracking labels, which are usually of the barcode variety. Normally we would supply these as a self adhesive product, using a vinyl over laminated and would be consecutively bar-coded to attach to a parcel on dispatch, with the information stored on computer and tracked throughout its delivery phases.

At the delivery point, the barcode is scanned by the courier or mail delivery service, automatically advising the customer throughout the delivery and confirming by email that the parcels has been safely delivered. Such tracking labels eliminate the necessity to have a signature of receipt, and all parties in the transaction are kept fully informed of the process, ensuring that mistakes and mis-deliveries are virtually eliminated. Datalabel is a leading manufacturer of labels and can supply these or a variety of labels to the most exacting of specifications.

QR Code Labels

They are now popping up everywhere; QR or quick response codes which are designed to make life easier and to provide customers with a quick method of accessing information about your company or product. You will find them on posters, magazines, newspapers products, and the internet; today increasingly airlines are utilising the QR code instead of the familiar boarding pass.

Should you be looking at using QR codes it is vital that you should take into consideration is size. For this to be an effective device as a marketing tool, a QR code has to be readable by the consumer’s smart phone. This should not be confused with the size of the code image; no it’s the size of the modules, the little black squares, which make up the image. This has to be above the resolution limit for the camera on the phone. There are numerous ways in which you can use your QR codes and we will be happy to help. Simply let us know your idea and we can put it on a custom label, just for you, contact us for a free quote on QR code friendly labels.

Food and Bottle labels

Food labels have a basic function; they must tempt your customers towards that particular food item. The material you select for your labels must be of high quality and appealing. There is a wide choice of custom die shapes available for custom food labels and we have many stock cutters in a variety of shapes and sizes. Food labels must be durable, versatile and have uniqueness, be able to withstand with all changes in environment like moisture, sunlight, temperature and of course meet legal requirements concerning information on how must it be stored in what type of climate, use by dates etcetera, additionally it has to have clear product information as well as benefits.

Bottle labels are similar but the range is very large and varied, for all kind of bottled products like wine bottle labels, juice labels, sauce labels, beverage labels, water bottle labels, and more. UV varnished or laminated for added print protection will make the label last for a longer period of time than usual. The adhesive used is very important and we will be happy to discuss your particular requirements and advise you of the best adhesive option. There are many other types of labels available like beverage labels, juice labels, cosmetic labels and many others

Short label runs

A question that we have been asked on a number of occasions is will you do a short label printing run for us? Usually this can be for a special one off product, or perhaps it could be a self adhesive label for a return address for example, it is no problem to us although we have to impose a minimum charge for a run and at the moment it is £45.00.

The label can be supplied in a variety of shapes and sizes and as we have hundreds of label cutters, we are sure that your label will be one that we can match, if not, we are able to have a cutter made to your specific requirements and the cost can be as low as £32.00. From the time of receiving your order, it is normal for us to have you label ready within a 3 to 7 days, naturally this may depend upon the type of label you require. Urgent orders can often be met, although these may incur some additional cost.

If you are considering a short label run for whatever reason, please get in touch with us here at DataLabel and we will be delighted to discuss this with you and of course provide you with a quotation.

A label is a label is it not?

Well the answer to that can be an emphatic no as there is more to a label than just a piece of information about a product, or showing a barcode. Labels in marketing can be found and used for many purposes and the use of a clever designer, or team of designers will create attractive labels as this provides a distinct identity to the products which are displayed. The label will usually display a company name or a logo and will convey a distinct message and try to make the product alluring to a prospective customer, and clearly distinguish that companies product from that of a competitor.

Labels can be used for addressing purposes of course as well as attaching to a parcel as a return address and display a corporate identity. Labels in packaging are designed and can take various forms, for example shape, size and shade to make a product appear unique. Perhaps a company is running a promotion; here you would expect the design team to come up with a unique design to promote a product, or a one off promotion. You can also use labels as stickers for embellishing shops, cars or any other products, no a label is not just a label after all.

Digital Label Printing

For many, digital label printing is a costly laborious process when compared to the traditional method of printing, but here at Data Label we do not think that way. We are all for digital printing because it means that we know that brands both large and small can benefit from this technology. For small, or brands which are just emerging, with the help of our creative design teams, they can have an eye appeal and as much presence as the big names. We are not suggesting that digital printing is less expensive than the conventional way, but what it does give is amazing value for money and it allows those with smaller budgets to get a lot more for their money and tooling cost can be lower too.

Naturally if you have a larger budget, with the digital process it gives you a variety of different options and we can work with your design teams in options for labelling products. One example of the advantages of the digital printing process is, if you have a product that has is a single brand but with a number of different options the digital printing means that you get a consistency of colour across the whole range giving conformity to the product range even if sitting side by side on a shelf. Digital printing of labels is the way forward.

The label is one of the focal points of a package

A label is more than likely to be the one visible reminder a customer has of you and your product, and this is one of the main reasons why the quality of the label is as important as the data or message that it is carrying. But appearance alone doesn’t define the quality of a label. A label must serve a practical purpose for a specific application, at DataLabel we produce the many custom labels that are used across industry for items such as: product identification, shipment addressing, bar codes, work-in-process, inventory control, pricing, promotional, and many other purposes.

In order that these labels are completely able to satisfy the application it is designed for, the labels has to adhere to many different surfaces. For example just some of the surfaces that we can cater for include: aluminium, corrugated, fibre packs and drums, glass, plastic, steel, and more. If you have a specific requirement, it is almost certain that we will have a solution and a label to suit it. We can print on most substrates including vinyl, paper, polyester and a range of tamper evident material. Barcodes do not present a problem and we utilise all major barcode systems, including the most popular EAN (retail) codes, code 39 and 128 symbologies. Adhesives fall into a number of categories and we can accommodate your needs through a wide range, including peelable, permanent and extra permanent adhesive.