If it has been decided to introduce a new product, maybe give a facelift or slightly change the formula of an existing one, the all important label is that first thing that your customer will see on the shelf or display counter. Labels provide a wealth of information, it is usually the way your product is seen by the potential customer, and it has to tell them what it is and how to use it as well as giving other vital information.

It is possible that your marketing department has decided on the font or style that is to be used, possibly this is to match advertising or the style used in other company products. Colour is another important thing for you to choose, it may be straightforward and in keeping with your company colours or other products, but it is worth giving this thought as some colours on a label can have a negative effect.

The logo adopted by your company is an important part of the label and do not be put off by detractors who may suggest that it takes up valuable space. Your company logo on its product label is incredibly important. It associates the product with your organisation, whether it is your first product or one of many. Remember that when a customer is scanning lots of products on a shelf or display, if your logo is familiar, it will be the one that they buy; also your logo continues to work for you even after the product is purchased as it sits in the home of the buyer

Posted in General by Philip

You are walking along a supermarket and looking at the array of products on the shelves, what do you see and what catches your eye? It could be a particular brand name, or familiar colour on the label, what is a reasonable assumption is that it will be an eye catching design, even if it is a brand that you are looking for, manufacturers do like to ring the changes, whilst at the same time keeping their image and familiar logo.

When you are considering a label for a new product, or redesigning a label for a product that has been produced by you for many years to be eye catching, great it is important to select colours and fonts that are easy to read and consistent with the message that you are trying to convey. Different colour combinations can produce a variety of different effects and you have to consider how the product will be displayed and the speed at which potential customers will be viewing your product.

The label should be kept simple and readable; too much information can have the opposite effect that you are trying to convey. Colour is important, marketing studies suggest that red letters on a yellow background is the most eye catching, due we are told that yellow is the first colour the brain distinguishes; suggesting that it is the most eye catching. However which colour you choose for your label will have to fit with your brand image.

Posted in General by Philip

We have vast experience collected over the years about barcodes, and with the introduction of the new QR Code naturally we have put all this knowledge into the production of the exciting new storage code.

We can, if you wish add QR Codes to your existing labels or printed as standalone labels. Naturally as with our standard range of labels we can offer the very best advice about the material and the finish that will ensure that your QR Code is readable first time and every time, using Smartphones which are equipped with a reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the phone’s browser. These Codes are computer generated, which removes the need to produce costly and time consuming printing plates and artwork.

QR Codes are barcodes designed to provide easily accessible data, such as a URL or a web link in a small convenient format. These can store huge amounts of information and can also store such things as serial numbers and product descriptions even poems and book extracts.

If you believe that a QR Code would be beneficial to your business, or organisation, we will be pleased to discus all the options with you and provide you with a quotation.

Posted in General by Philip

Well there are of course hundreds of reasons why we use labels, they are very common place of course and in a similar way to the barcode, we take them for granted they are just there.

But of course without labelling, where would we be with our food products for example? They tell us what the product is of course, but also important nutritional information and content, food labelling is simply vital today, labels are used throughout day to day life, not just to identify a product.

For example in your office, they improve efficiency, identifying files, and in general admin helping the office staff manage more efficiently with their work load. Keeping your office of workspace neat and tidy by labelling files, documents in a uniform order and organised. We must not forget the security and safety aspect, safety labels should be used to help with security and help highlight if the situation requires caution or is possibly hazardous.

Labels in use today are numerous and vital to run an organisation and there is a label, a material and the right adhesive that will fit the bill. Talk to us and we will happily advise you on the right choice of label for your organisation, or product.

Posted in General by Philip

We know that when you decide to have a quantity of labels printed, you need a fast turn round time and naturally high quality results, we aim to provide that and more. We can supply you with the simplest black and white mail insert, to a full colour digitally printed multi-page peel and reveal labels, which can reduce your costs by adding  secondary layers of print.

Our experienced and helpful staff can guide you through the process and ensure that your product stands out and gets your name out there. Our years of experience in the label manufacture and printing industry means that over time we have built up a huge stock of standard cutters and we are sure that there will be one to suit your exact requirement, if not we can for a small charge, supply the exact one for you.

You can rely on DataLabel to print the best labels for your product or service by utilising our high tech facilities and old fashioned quality and customer care. We can help you to stay ahead of the competition with eye-catching labels that get your product seen. Contact one of our helpful staff to discuss your label requirements.

Posted in General by Philip

There are many situations that call for a label which will withstand the rigours, harsh environments and handling which could damage labels which are produced from materials such as polypropylene, vinyl, polyester, or paper for example. Aluminium labels are one of the most durable and can be the answer to harsh conditions and rough use making them perfect for warehousing, pallets and asset labels.

They are manufactured from high quality anodised aluminium sheets which are cut to eight standard sizes of your choice size and can be customised for your requirements to display any, logo or image, barcodes, text, to suit the product. These aluminium labels are perfect for use as pallet labels, floor labels, and stock bin labels as well as asset labels.

Anodised aluminium labels differ in the way that they are printed and specialised anodising technology allows most imagery to be transferred from print management software to the aluminium with accuracy and high resolution to ensure first time accurate scanning ensuring a single scan is achieved on the first attempt. These can be supplied in eight standard colours with pantone colours available on request.

So contact us if you operate a warehouse, or have requirements for labels that will withstand this sort of harsh environment we can provide you with high quality, cost effective metal labels in small to large sized runs.

Posted in General by Philip

We’re here to make it as easy as possible and as we have more than 25 years’ experience in creating labels, we can call on our experience to guide you through your options ensuring that you get the right label for your purposes.

With so many different materials available for custom labels it may be confusing to you, but we will guide you through the process to ensure that you get the material that suits. What will your label be used for, will it be labels for books? Or for products that are destined for the refrigerator or deep freeze? Do you want images, words, barcodes or photos; are they to be in colour or plain black and white? Do they need to be waterproof, tamper proof or heat-resistant? Whatever you need we will be able to supply it to suit your exact requirements.

We have a large number of full colour labels for any size of label and any quantity and if your full colour labels are likely to come into contact with grease or dirt, or extreme temperatures, rain or sunlight, synthetic, we would suggest that you choose materials such as polyester, polypropylene and vinyl to withstand this environment. For extra protection we can varnish or laminate your label. We can computer-generate your barcodes and verify them for you before they’re printed. With over 5,000 stock cutters to choose from in different shapes and sizes including rectangular, square, circular and oval we’re bound to have a cutter that suits your needs.

Posted in General by Philip

Barcoding your product, asset or package can save your organisation time, money, increase productivity, make keeping control of stock easier; in fact it is hard to contemplate what we all did before the advent of the barcode. Depending on the product, or item which the barcode is to be attached to, will largely determine to a large the type of material and life span of the label that will be needed.

For assets within the company, lifespan is all important and these will need to be printed on a material that will withstand hard usage, aluminium tags would be ideal for this these are durable barcode labels and they will last for many years.

Barcodes enable automated work processes, in addition to the time saved on internal and external tracking, barcodes provide a valuable opportunity to improve operations in ways that translate into significant savings and increased income over time. Accuracy, affordable rates and speed are some of the reasons why barcode labels are immensely popular among manufacturers. Many organisations use barcode labels to identify and track their inventory.

Not only do the different types of barcodes differ in the way that they may look, they give different types of information. The barcodes that look like picket fences are 1D barcodes, examples of which include UPC, Code 128, and Code 39. Others are rectangular and look like crossword puzzles; these are referred to as 2D barcodes. QR barcodes scanned with Smartphones are a popular 2D barcode symbology, we will be happy to advise you the type suitable for your particular use.

Posted in Barcode Labels by Philip

Putting a label onto the rear window of a car before it leaves your showroom is a valuable source of advertising. Of course the proud new owner could remove it, but how many actually do? The car that you have just sold with the name of your organisation displayed will be seen by other motorists at traffic lights or simply following at a safe distance behind. But it is when the car is parked that it will be most prominently on display telling the passing people that your garage is out there selling cars.

Car window stickers can advertise your showroom as well and it will need to be on the inside and be of a semi permanent nature, not easy peeled off when cleaning the window for example. We can also supply you with a label that can be attached to the windscreen of the car and easily removed when the car is sold and possibly used for another car. The labels can be as large or as small as you want, produced in a wide variety of shapes and in full colour matching the in house colour scheme.

Quantities will not present a problem as we can supply a batch of 100 to get the process under way if it is a special advertising campaign on your forecourt, or larger quantities for advertising on the rear window of the car, just tell us and we will get you a quotation and your window stickers in as little as four days if you wish.

Posted in General by Philip

There are many instances when a label is needed that is not permanently stuck to the product, for example for CD’s and DVD’s, glassware, windows, tables, ornaments and polished steel; they can be supplied in many shapes and sizes and are available in sheet form if required.

These labels are often described as multi-ply which means that they can be peeled open and resealed like a small booklet. This is why they used to be called book peel, because as their name suggests, they can be easily removed from the product after sale, also sometimes super peel or easy peel, the adhesive is special and is designed not to leave any residue behind on the product.

They are particularly useful if the item is being bought as a gift, as the label can be removed, they come in plain or printed form, in both full colour or black and white. One of the many advantages to peel and reseal labels is that they can be opened and resealed many times without affecting adhesion.

The product that they are to be used for will determine what material they are to be made from, this can be in either paper materials or synthetic materials for more challenging applications, synthetic materials for example are ideal for products that may be intended for the bathroom and the material is moisture and scratch resistant and well suited to dealing with difficult and harsh environments.

Our labels can carry the information on alternate pages, that is 1, 3, 5 etc., and this can have data on a QR code if required, ideal if a solution to limited space is needed.

Posted in General by Philip