It is becoming more and more common to see customers going into shops and scanning the barcode of items they are interested in using their smartphone’s camera. This is all well and good in terms of choice for consumers, but how can retailers ensure they still get the business?
Barcode labels have proved to be an amazing invention. The simplicity they provide retailers so that by just scanning a product, they can find out all sorts of information about the item as well as stock levels.
The use of barcodes is so widespread, they are used everywhere. With the latest mobile phone technology, however, customers can now use their devices to scan products and compare prices with rivals in order to get the best deals.
For larger companies with a competitive price structure this is fine in any case as they can be sure that people will continue to come to them to purchase their goods.
It may be more of a concern for smaller shops but even then barcode labels can easily be covered up with a price sticker until they need to be scanned at the till. Alternatively, you can always choose to order custom barcodes, so as you can see there are various ways of continuing to use barcodes which provide a wide range of benefits and still manage to safeguard the business.