Apple demonstrates abilities of new barcode app at conference

Renowned for their innovative products and applications, Apple showed developers at its recent Worldwide Developers Conference in San Francisco it is always looking to stay ahead of the game, with the introduction of its new Passbook app.

Along with the unveiling of its flagship operating system iOS6, the company took the opportunity to showcase Passbook, an app that lets users manage their store cards, movie tickets, boarding passes and other items that contain barcode labels, QE codes or any other scannable codes.

Apple senior vice president of iOS Software, Scott Forstall, showed attendees how this integrated feature actually works, with developers to gain access to templates so businesses can offer tickets and cards through the Passbook app.

The press release from Apple explains how the barcode scanning app will work with its devices:

“The new Passbook app is the simplest way to get all your passes in one place, such as boarding passes and baseball tickets. Passbook lets you scan your iPhone or iPod touch to use a coupon, get into a concert or check into your hotel. Passbook automatically displays your passes on your Lock Screen based on a specific time or location, so when you walk into your favorite coffee shop your loyalty card appears and you can scan it to buy a coffee or check your balance.”

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