The first thing that most customers see in a shop or supermarket as they look through the many products is the label. An attractive well presented label will make the product stand out and it also can promote brand awareness which is becoming a must today with all the competing brands we see on the shelves. The brand will immediately catch the eye of the purchaser, particularly if they use the product frequently and this is just one important reason to take time in designing the label. There are several elements that go into labelling a product.
Firstly decide upon the size of the label, the product may determine this and ask yourself do you want it to cover the whole product, or just enough to get attention. Always ensure that you have your company logo on the label. Have a look at your competitors’ products ensure that yours are completely different, colours and design and shape are important here. Product information is important particularly if you have to comply with certain regulations or safety advice. Generate a bar code for both stock and retailer selling information such as inventory and purchase price. Request a sample of the printed label before the production run begins, to ensure it is just what you are looking for and make any changes you think will improve the label. Our design team will be happy to help with any queries and guide you through any process you are unclear about.