Branding Archive

The Evolution of Food Labels in the UK: From Information to Advertisement

In today’s bustling marketplace, food labels are more than just a means to convey nutritional information; they’ve become miniature billboards, vying for our attention amidst the sea of choices in grocery store aisles. Nowhere is this shift more apparent than in the United Kingdom, where the evolution of food labelling reflects broader trends in advertising and consumer behaviour.

Why Labeling with Your Brand Supports Compliance and Enhances Traceability in Regulatory Industries

In highly regulated industries, maintaining a comprehensive log of safety checks, maintenance records, and compliance certifications isn’t just best practice—it’s often a legal requirement. Ensuring that each piece of equipment or the tested item is labelled correctly can significantly streamline the compliance process, making inspections smoother and less stressful. This blog explores how including your brand name on these labels not only upholds industry standards but also bolsters your company’s reputation for reliability and compliance.

Why Your Brand Name Matters on Labels for PAT Testing and Equipment Logging Services

When it comes to providing specialised services like Portable Appliance Testing (PAT) and equipment logging, your brand’s visibility plays a crucial role in building trust, enhancing recognition, and ensuring compliance. As seemingly minor as it may seem, the inclusion of your brand name on service labels is an essential strategy for business growth and customer retention. Here’s why:

Netflix: A Tale of DVDs, Streaming, and a Cleverly Misspelled Name

In the annals of modern entertainment, few companies have revolutionised the way we consume media quite like Netflix. What began as a humble DVD rental service has evolved into a global streaming powerhouse, reshaping the entertainment landscape in its wake. But did you know that the name “Netflix” owes its origin to a cleverly constructed misspelling?

From Googol to Google: The Story Behind a Misspelling that Changed the World

In the vast landscape of the internet, one name stands out above all others: Google. A ubiquitous presence in our lives, Google is synonymous with search, innovation, and technological prowess. But did you know that this tech giant’s name was born out of a simple misspelling?

In the late 1990s, two Stanford University students, Larry Page and Sergey Brin, embarked on a mission to organise the seemingly infinite expanse of information on the internet. Their ambitious project required a name, one that would encapsulate their vision of providing access to a googol of information.